We understand
the hesitation.
A lot of homeowners feel uneasy about lawn treatments — and honestly, that makes sense. The word “chemical” carries weight. But so does a lawn that’s been struggling for years. Here’s what we actually use, how it works, and why we stand behind every application we make.
We care about your lawn the same way we care about our own — because we live here too.”
Storm – The Lawn Pro of the Fox Cities is a family-owned business headquartered right here in Appleton. Our technicians are state-certified, our products are carefully selected, and our approach is built around doing right by the Fox Cities — the communities we call home. We wouldn’t put anything on a customer’s lawn that we wouldn’t put on our own.
What we apply — and what it actually does
No jargon, no spin. Just a plain explanation of what goes on your lawn and why it’s safe for your family, your pets, and the environment when applied correctly.
Fertilizer — feeding your lawn, not poisoning it
Fertilizers supply the same nutrients your lawn needs to grow: nitrogen, phosphorus, and potassium. These are naturally occurring elements found in soil. Our professional-grade fertilizers deliver them in controlled amounts so your lawn gets what it needs without overwhelming it. Think of it as giving your grass the right meal at the right time.
✓ Safe for kids & pets when dryWeed control — targeted, not blanket spraying
Modern weed controls are selective — they target broadleaf weeds like dandelions and clover while leaving your grass untouched. They work by disrupting the growth hormones of weeds specifically. Our technicians apply only what’s needed, where it’s needed, at the rate prescribed on the label — no more.
✓ EPA-registered products onlyPets & family — here’s the honest answer
Once our applications dry — typically 1 to 2 hours — the treated area is safe for pets and people. The active ingredients bind to soil particles and break down over time through microbial activity. We always note this on your service summary and are happy to answer any questions about specific products used on your lawn.
✓ We flag dry time on every visitEnvironmental responsibility — we take it seriously
All of our products are applied according to label rates — which is not just best practice, it’s federal law. We never over-apply. We follow buffer guidelines near water features, and we actively avoid applications before rain events that could cause runoff. Protecting the Fox Cities environment is personal to us — we live here.
✓ Applied by state-certified techniciansSeeding & weed control — why timing matters
If you’re planning to overseed or reseed your lawn this spring, please let us know before your treatment. Certain pre-emergent weed controls can interfere with new seed germination. We adjust our program specifically for lawns with seeding plans — this is exactly the kind of detail our certified technicians are trained to manage.
✓ Just give us a call firstShaded & struggling lawns — there’s still hope
Heavy shade, old tree roots, and soil left behind by removed trees are genuinely challenging lawn conditions. Fertilization and weed control can still significantly improve turf density and health in these areas — they just work in combination with realistic expectations and sometimes the right grass varieties for shade tolerance. We’ll always give you an honest assessment.
✓ Honest recommendations alwaysWhat we stand for — every single visit
Our name means something. Here’s what you can expect from us every time we show up at your property.
State-Certified Technicians
Every one of our applicators holds a Wisconsin Department of Agriculture pesticide applicator certification. That means they’ve been tested, trained, and licensed to apply products safely and legally. This isn’t a weekend job — it’s a profession we take seriously.
Locally Owned & Family Operated
Storm was founded by Jay Storm and is owned by Michelle Storm right here in Appleton. We’re not a franchise. We’re not a national chain. We’re your neighbors, and we’ve earned the Community Choice Award three years running because this community matters to us.
Transparent & Accountable
After every visit, your service summary is available in your customer portal — including what was applied, at what rate, and any technician notes about your lawn. You always know exactly what went on your property and why. No mystery, no guesswork.
We Apply Less Than You’d Think
Professional applications are calibrated for coverage — we use far less product per square foot than a homeowner typically would with a store-bought spreader or sprayer. Precision equipment and trained technique mean better results with less product. That’s better for your lawn and better for the environment.
Always a Real Person on the Other End
Have a question about what we applied? Concerned about something you read? Call or text us at (920) 757-1777. You’ll reach a real person on our team who can look up your account and walk you through every product we used on your lawn. That’s a promise.
We’ve heard the worries.
Here are the facts.
“I don’t want chemicals on my lawn — I have dogs and kids.”
Completely understandable. Our products are EPA-registered and applied at label rates by certified technicians. Once dry (1–2 hours), the lawn is safe. Rain actually helps by further binding the product to the soil. We’ve been treating Fox Cities lawns — including our own families’ — for years.
“Fertilizer just burns the lawn and makes it worse.”
Lawn burn happens with over-application or applying in excessive heat — both of which our technicians are specifically trained to avoid. We use professional slow-release formulas at controlled rates. The goal is a steady, healthy green — not a spike and crash.
“My lawn is too far gone — nothing will help it.”
Even heavily shaded, neglected, or damaged lawns can improve significantly with consistent professional treatment. Results take time — often one to two full seasons — but soil health, weed reduction, and turf density all respond to proper nutrition. We’ll give you honest expectations, not empty promises.
“I’ve tried overseeding and it never works.”
Overseeding without addressing the underlying soil health, compaction, or weed competition is like planting seeds in concrete. A proper lawn program builds the right environment for seed to take hold. Overseeding combined with aeration and proper nutrition gives new seed a real chance — and we’ll coordinate the timing so our treatments support it, not compete with it.
Ready to give your lawn a real chance?
We’d love to earn your trust — one visit at a time. Get a free quote or reach out with any questions. We’re always happy to talk lawn.